Strategy

01

MANIFESTO

We bring companies closer to their customers by helping to facilitate the creation of strategies with data coupled with cultural analysis.

01

ATTENTION

We help companies and organizations' brands to respond to the current content demand. But, what does that mean strategically? We start by analyzing attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.

02

REFLECTION

We then action our learnings through a tight, collaborative trifecta between strategy, creativity, and media. We start with rich intelligence, mined by our insights disciplinarians, to provide the creative team with a human-centric, up-to-the-moment understanding of our audience. Media and creative then act on that shared understanding of the consumer situation and brand opportunity. And, we execute fluidly, testing, and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.

03

EXCUTION

And, we hack culture to maximize planning for innovation in the short-term. In fact, culture is our vantage point. We’re always thinking about how we can create relevance for a brand in the cultural context of NOW. Whether it is seasonal, regional, or the latest meme, we always want to be finding a natural way in. We identify the most authentic connection between your brand and what captures people’s attention.